Your brand on proven parts
Private label
The part already exists and is in production. What changes is the name on the box, the label, and sometimes the marking on the part itself. It is the quickest way for a distributor to build a range under its own brand.
When it fits
- You sell parts today and want your own brand next to the ones you distribute
- You need a range, not one part: for example a brake or air suspension programme
- You want to start without paying for new tooling
What you send
- The part list: OE numbers with quantities per line
- Your brand name, logo files and box or label artwork, or a brief if you need them designed
- The markets you sell in, so approvals and label language can be checked
- Your target packaging: single box, bulk, pallet layout
What to expect
- Minimum quantities
- Set per part number and per packaging run. Printed boxes usually carry their own minimum, separate from the parts.
- Tooling
- Normally none for the part. Marking the part with your logo may need an insert or a laser programme.
- Samples
- A sample in final packaging is approved before the first production run.
- Lead time
- Shorter than custom work because the part is already in production. It is stated per line in the quotation.
Settle these in writing
- Who holds the approvals
- Regulated parts such as brake linings (ECE R90) and lamps (E-mark) are approved in the manufacturer’s name. Ask whether the approval covers sale under your brand before you print boxes.
- Trademarks
- Your brand must be yours to use in the countries you sell in. Vehicle makers’ logos and names cannot appear as branding on the part or the box.
- Exclusivity
- A private label part is usually sold to other buyers under other names. If you need exclusivity for a market, agree it in writing.
Send your brief
The steps
- Brief. You send part numbers, drawings or samples, quantities and target markets.
- Feasibility and quotation. We take the brief to manufacturers in Türkiye and return with what can be made, tooling if any, unit price, minimum quantity and lead time. This step is free.
- Sample. A sample is produced or drawn from production, in final marking and packaging where that applies.
- Approval. You check the sample and the documents and approve in writing. Changes are agreed before production.
- Order and production. You place the order with the manufacturer, who invoices you directly. The order is produced to the approved sample.
- Inspection and shipping. We check the goods against the order before loading and arrange export shipping on the agreed delivery terms.
Questions buyers ask
Is a private label part different from the manufacturer’s own branded part?
Usually not. The same part leaves the same line. The difference is branding and packaging, unless you agree a different specification.
Can I start with a small range?
Yes. Most programmes begin with the fastest-moving numbers and grow. Minimum quantities apply per part number and per packaging run.
Do I need my trademark registered?
You need the right to use the brand in your sales markets. Registration is the safest way to show that, and some manufacturers ask for proof before printing.